The major public transport service in Europe and the UK, Trainline, has been researching travel destination interests among their American customers. The company traced more than 4.5 million Google searches in the last 12 months, analysing data for more than 300 worldwide destinations. Their conclusions were riveting, to say the least!
The most searched European nations were Italy and Greece. Considering their neighbours, 16 states (mostly trump supporting) opted for Mexico and 14 looked for Puerto Rico for their potential holiday. These are the top international searches for Americans:
1. Puerto Rico
4. Costa Rica
9. The Bahamas
As for domestic travel, Hawaii was the most popular staycation. Florida State, for example, ventures Northwards to New York, and Hawaiians seem to prefer the Vegas nightlife. Among national trips, Michigan came in 4th place, closely followed by Florida, Chicago, New Orleans, Atlanta and Seattle.
The statistics gathered by Trainline, which involved 4.5 million keywords across Google data-streams, is extremely useful to determine travel patterns of American citizens, both internationally and domestically. It is also a way for every state and country to adjust their marketing strategies towards their American target clusters, and consider brand adjustments and re-adjustments, depending on positive or negative feedback.