Last summer, Tourism New Zealand launched a campaign that aimed to educate visitors on responsible camping. After attracting almost two million people and reducing complaints to councils about camping, it was rated as highly successful. Therefore, the Government decided to further support this campaign and assigned $300k from the Government’s $8 million responsible camping funding to the organization to create and deliver it.
In order to build on this success, Tourism New Zealand plans to work closely with all councils and Regional Tourism Organisations to create materials for anyone to educate campers and take care of New Zealand’s enchanting nature. New Zealand already offers a range of camping options and this year’s campaign aims to promote the range of holiday parks, campgrounds and campsites while making sure that people do it responsibly. Its mission is in line with the vision of Tiaki – Care for New Zealand initiative that was introduced in 2018 and invites travellers to act as guardians of New Zealand. The campaign will run from December 2019 to the end of March 2020 using a range of tactics, including free Wi-Fi to reinforce what is expected of campers.