During a time when travelling is seemingly impossible, prospects for sustainable tourism are gaining traction. The pause for thought and relative uncertainty that the 2020 pandemic has left us is a definite advantage to create partnerships, design projects and bring forth new ideas for the tourism industry to enter a stage of metamorphosis.
So dictates the strengthened partnership between the World Travel & Tourism Council (WTTC) and the World Economic Forum to bring forth sustainable growth and flexibility within the Travel & Tourism industry.
Both organisations will work together in a series of projects within the “Safe & Seamless Traveller Journey” programme; A proposal which aims to engage seamless, safe and secure end-to-end journeys for future travellers with the use of innovative technology, biometrics, market competitiveness and sustainable development. These projects will improve the traveller’s experience from the moment they book a trip, to the moment they return.
Also, the WTTC will join CommonTrust Network – A global mechanism which provides a standardized framework for governments and industry leaders to mutually cooperate towards a harmonious and easy restart to tourism, while keeping population health as a main priority. This strategic collaboration is a step forward towards the health/safety/hygiene of industry professionals and travellers, as well as a stepping stone for the industry to become more resilient in the face of crisis.
The President of WTTC, Gloria Guevara pronounced her delight to be working alongside the World Economic Forum:
“We are excited to reinforce our partnership with the World Economic Forum to broaden and expand the outreach of both organisations. We believe that through our leadership and collective expertise, we will be better able to raise awareness on the importance of Travel & Tourism and drive forward strong research and initiatives for its sustainable development. The COVID-19 pandemic has devastated the global Travel & Tourism sector, and now as we come to the end of 2020, we can finally see recovery on the horizon.”