Seven simple ways to monitor your competitors
Hotels operate in a highly competitive environment. Understanding what your competitors offer is crucial to discovering your unique selling points. The first step is to define a competitive set you think guests compare you against when booking. Prices Pricing intelligence tools enable automated monitoring of the room rates set by your competitors on multiple channels […]
Improving customer experience with A/B testing
A/B testing is a simple experiment that compares two versions of the same webpage by displaying them to real-time webpage visitors, who are randomly assigned to see either the current (A) or updated version (B) of the webpage. By analyzing visitor behavior in each version, it can be determined which one performs better and should […]
What to know about dynamic pricing
Dynamic pricing is a price optimization model for accommodation providers that sets optimal room rates in real time. The ultimate goal of dynamic pricing is to maximize revenue by finding the best price for each room at any given moment. If you want to be price-competitive, here are some tips to consider. Flexibility is the […]
Website analytics challenges & tips
Monitoring web performance has become a vital component of hotel operations. Website analytics helps hoteliers to understand user behavior and to find what type of content is engaging for their customers. Below are some challenges and tips that we should be aware of. Too many metrics There are many metrics you can monitor through website […]
How to deal with staff shortage
Many properties, both smaller ones and large hotel chains, are confronted with a staff shortage. The causes are various, but mostly attributed to the fluctuating demand for staff, highly dependent on the tourism season, long, anti-social working hours, and misconceptions about hospitality being a temporary career choice. Having skilled and motivated staff is of utmost […]